The Standard Behind Verified By Anna
Independent luxury authentication and technical grading, built on industry experience.
Anna Townsend is a luxury authentication specialist, former Asia-Pacific General Manager, and former editor at Harper’s Bazaar Vietnam. With over 30 years of experience across luxury fashion, retail leadership, and editorial, Anna brings deep insider knowledge of craftsmanship, brand heritage, and product construction.
Verified By Anna began as a specialist authentication service, created to help buyers navigate the growing resale and online luxury markets with confidence.
Why Traditional Authentication Is No Longer Enough?
Luxury production has evolved. Globalised supply chains, increasingly sophisticated replicas, and the growth of resale have changed how items must be assessed.
Surface-level checks are no longer sufficient.
Verified By Anna applies structured variance analysis against known authentic references — evaluating not only whether an item is genuine, but how it is made.
Our Approach.
Every assessment is grounded in technical evaluation. We analyse construction, materials, finishing, and production alignment — comparing each item against established authentic baselines for its model. This approach delivers clarity in an increasingly complex market, where authenticity and craftsmanship must be evaluated together.
Because in modern luxury, knowing what something is isn’t enough.
Understanding how it’s made is what protects your investment.
Anna Townsend — Founder, Verified By Anna
Luxury Authentication Specialist | Former APAC General Manager
Brands & Publications Worked With
Selected brands and publications Anna Townsend has worked with across editorial, luxury retail, and brand leadership roles.
The Standard Behind Verified By Anna
Independent luxury authentication and technical grading — built on industry experience.
Anna Townsend is a luxury authentication specialist, former Asia-Pacific General Manager, and former editor at Harper’s Bazaar Vietnam.
With over 30 years across luxury fashion, retail leadership, and editorial, she brings deep insight into craftsmanship, brand heritage, and product construction.
Verified By Anna was created to help buyers navigate resale and online luxury with confidence.
Anna Townsend — Founder, Verified By Anna
Luxury Authentication Specialist | Former APAC General Manager
Brands & Publications Worked With
Selected brands and publications Anna Townsend has worked with across editorial, luxury retail, and brand leadership roles.
Our Mission
At VBA, our mission is clear; to establish a global standard for luxury assessment — combining authentication, technical grading, and market intelligence to bring clarity, confidence, and transparency to modern luxury buying.
Our Core Values
Six principles guide our work: independence, expertise, technical precision, transparency, client protection, and respect for craftsmanship. Technical Integrity — Every assessment is grounded in construction analysis ensuring:
Independence — No affiliation with brands or resale platforms
Evidence-Based Evaluation — Conclusions supported by observable markers
Transparency — Clear, defensible reporting
Client Protection — Designed to support informed decision-making
Gallery
Safe-Buy Verification
→ MIS, PAS and condition grading for any item
Authenticity Check
→ Forensic Authentication Review
Safe-Buy Authenticity Report
→ Structured VBA Technical Report
Photo Upload
→ Secure Image Submission
A closer look at how we assess authenticity and construction quality...
Our Services
Select the level of verification that matches your purchase stage and the item you’re considering.
Market Intelligence Report (Seller & Listing Check)
$10
Photo Authentication & Quality Assessment
$19
Physical Authentication + 3rd Party Certification (Coming Soon)
TBC
Praise
Trusted voices share their verified experiences.
Verified by Anna gave me peace of mind before buying a vintage Chanel bag online. Their thorough checks saved me from a costly mistake.
Lara M.
Paris
The full report was detailed and clear, making the authentication process seamless. I now shop luxury pieces online with complete confidence.
Evan T.
London
★★★★★
★★★★★
Verified By Anna
© 2026 Verified By Anna (VBA). All rights reserved.
Verified By Anna provides independent, expert-led assessments supported by proprietary AI-assisted technology analysis and internal reference materials.
VBA is not affiliated with, associated with, or endorsed by any luxury brand, including Chanel, Louis Vuitton, Hermès, Dior, or Zimmermann.
All assessments represent an informed expert opinion based on available data and visual analysis. Findings are not guarantees of authenticity and should not be relied upon as brand-issued certification.
Luxury brands are not responsible for, and are not required to recognise, any reports or documentation issued by Verified By Anna.
Contact
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info@verifiedbyanna.com
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+61 (0)434968766